Those who are not current on the latest shopping trends may mistake online shopping for clothing as primarily the domain of women. While online women’s fashion retailers of every stripe continue to benefit from in-office internet access and a love of free shipping, retailers specializing in men’s fashions are growing at a faster rate than ever before.
According to Quartz, the rate of growth in online sales in the men’s clothing category beat out growth in 14 other categories from 2010 through 2014. While the online shopping powerhouse category, women’s clothing, is not included in the comparison, it’s still an impressive showing of growth over the rates in categories such as health products, computers and electronics, cosmetics and jewelry.
As Quartz reports, the high rate of growth in online shopping for men’s clothing is likely due in large part to two factors. First, the market for men’s clothing is still far from saturated, especially compared to the electronics categories mentioned above. That is, there has been the most room for growth in that category.
Second, men have emerged as more invested fashion consumers in general, as evidenced by the birth of varied and new men’s fashion trends, such as the lumbersexual. Even major fashion houses have taken note and adjusted men’s lines “…to address a more fashion-oriented consumer.” From Banana Republic and Brooks Brothers to Barneys and Ralph Lauren, DubLi is dishing up a myriad of options for our on-trend fashion shoppers.
The surge in online men’s clothing sales is expected to continue through 2020, with the category expected to top growth in all fifteen categories that it currently surpasses. Whether one’s shopping list includes men’s clothing, or any of the other top online categories, DubLi is your go-to for earning Cashback on your online purchases.