We’re just going to dive straight in and say that if your hair is important to you, then the Dyson Supersonic is a very worthy investment! For the guys reading this, even if you’re not a hair dryer kind of guy, we can assure you, you will make one lucky lady very happy if this turns up under the Christmas tree this year.

This incredible product has spent four years in development, accounting for $71 million in research by 103 engineers. Dyson actually bought $60,000 worth of real hair – that’s 1,000 miles of hair – creating a global shortage in the process. Why? Because they wanted to study the science of hair to create a hair dryer that would resolve the problem of heat damage, and make hair glossy and shiny in the process. It’s so good that many women say they don’t need their flat irons anymore!

So how did the Dyson geniuses do it? They built a tiny, high-speed motor that fits in the handle of the Supersonic to optimize balance and handling, which means no more tired arms while taming your tresses. Also minimizing your arm workout is the fact that the whole process goes much quicker, thanks to the ultra-powerful motor. Another clever function designed to combat heat damage is an internal thermostat that measures the temperature of the air coming out of the dryer 30 times a second, ensuring the temperature never exceeds 150 degrees.

What else is so great about the futuristic Supersonic? It has fuss-free, magnetic attachments — a styling concentrator, a smoothing nozzle, and a diffuser — that move freely for the ultimate styling technique. All the attachments are “double-skinned,” which helps them stay cool to the touch. Dyson even called in industry experts like Akin Konizi, four-time winner of Britain’s Hairdresser of the Year, to test the dryer, and their new brand ambassador is none other than world-renowned, Kardashian hairstylist Jen Atkins.

The conscientious engineers at Dyson went even further to consider our every issue with the current – what now seems particularly outdated – hair dryer. They made it quieter too! How? Firstly, they used a rubber mount to reduce vibration between the motor and the handle. Now this is the technical bit, so we’ll leave it to company founder James Dyson himself to explain: “by giving the motor impeller 13 blades instead of the usual 11, we pushed one tone within the motor to a sound frequency beyond the audible range for humans.” Pretty neat, and now you can hear your music while you dry your hair and the only one worse off is your poor dog.

So, what’s the downside to the best new product since sliced bread? Well it’s not exactly cheap, retailing at around $399. But this is how we justify it: the average hair dryer lasts around 3 years (Dyson’s Supersonic has a 2-year warranty) and think how many extra haircuts, styling products, blow-drys, and serums you have to buy to keep your hair in a sleek and manageable condition because your hair gets damaged from your dryer. There’s no doubt this is a luxury product, but you get what you pay for with Dyson. You can purchase the new Dyson Supersonic through DubLi.com at Best Buy or Dyson and get Cash Back!

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